Iran has been an extremely attractive market since the international sanctions were eased in early 2016 because its economy faces backlog demand in every area. An emerging region with some 80 million inhabitants – experts expect 12% economic growth by late 2017 alone, projects with foreign investment worth a 3-digit billion amount are in the pipeline. Its population of eager consumers increasingly demand high-quality print and packaging products, which cannot be manufactured in a competitive quality with the existing, often obsolete technology used by local companies. Even though the local printing industry is quite well developed by comparison with many other markets in the Near and Middle East, it has now come under high pressure to invest. This opens up huge opportunities especially for European suppliers because their products have traditionally been highly appreciated in Iran. Of outstanding importance in this context are packaging and offset printing presses as well as developments in digital print applications because these machines have to be imported as a matter of principle.